Verify your Google Business Profile name complies with Google's guidelines and avoid suspensions with our comprehensive analysis tool
Enter the exact name as it appears on your Google Business Profile
Always use the exact name registered with government authorities
Skip promotional terms like 'best', 'top rated', or '#1'
Put phone numbers and websites in designated profile fields
Use only necessary punctuation and avoid symbols
Let Google handle location association automatically
Check for policy updates and competitor reports
Best Pizza NYC
Contains promotional keyword "Best"
Joe's Plumbing 555-1234
Contains phone number
Top Rated Dentist Downtown
Promotional keywords + location
Mario's Pizza
Simple, official business name
Joe's Plumbing Services
Business name without contact info
Smith Family Dentistry
Professional, descriptive name
Immediately change to compliant version
Collect business registration proof
Submit appeal with proper evidence
Spammy names violate Google's guidelines by including promotional keywords (best, #1, top), contact information (phone numbers, websites), excessive special characters, location keywords, or information that belongs in other profile fields. Google's algorithm and human reviewers actively detect these violations.
Yes, Google can suspend listings with promotional keywords in the business name as they violate naming guidelines. Penalties can include removal from search results, profile suspension, or requiring business name verification. The severity depends on the number and type of violations.
Only include business type if it's part of your official registered business name. Don't add descriptive terms, location keywords, or service descriptions just for SEO purposes. These should go in your business description, categories, and other appropriate fields.
Google may remove your listing from search results, suspend your profile, require business name verification, or apply ranking penalties. Recovery can take weeks or months and may require documentation proving your official business name.
Check compliance whenever making changes and review quarterly as Google updates policies. Triggers include customer reports, competitor flags, algorithm updates, high search volume, or when requesting profile verification. Proactive monitoring prevents issues.
Use trademark symbols (®, ™) only if legally owned and part of your registered name. Common abbreviations (Dr., Inc., LLC) are acceptable if official. Minimize special characters - use only necessary punctuation like hyphens for compound names or apostrophes for possessives.
Google may require business registration documents, articles of incorporation, DBA certificates, business licenses, tax documents, or storefront photos showing your business name. Documentation must match exactly and be from official government sources.
Don't include location keywords in your business name even if you serve multiple areas. Use Google's service area settings instead. For multi-location businesses, each location should have the same base name with location differentiators only when necessary for disambiguation.