Google Business Profile Audit

Comprehensive audit system to evaluate, optimize, and monitor your Google Business Profile for maximum local search visibility, customer engagement, and competitive advantage

98% Accuracy Rate
1.8s Analysis Time
Industry Benchmarks

Business Information

Basic Information Completeness

Essential business details that customers need to find and contact you

Weight: 25%
8 items
Business name is accurate and matches signage exactly
CriticalHigh Impact

Inconsistent names confuse customers and hurt rankings

Primary category is most relevant and specific to your business
CriticalHigh Impact

Wrong category = wrong search results

Secondary categories are added (up to 9 additional)
Medium Impact

Expands your visibility for related searches

Business description is complete, compelling, and keyword-optimized
High Impact

First impression for potential customers

Phone number is correct, local, and consistently formatted
CriticalHigh Impact

Wrong number = lost customers and negative reviews

Website URL is working, mobile-friendly, and relevant
Medium Impact

Drives traffic and provides more information

Business hours are accurate, complete, and regularly updated
CriticalHigh Impact

Incorrect hours lead to frustrated customers

Holiday and special hours are updated in advance
Medium Impact

Shows professionalism and prevents confusion

Location & Service Area Optimization

Geographic information that helps customers find your physical location

Weight: 20%
5 items
Address is complete, accurate, and verified with Google
CriticalHigh Impact

Incorrect address prevents customers from finding you

Service areas are clearly defined and optimized
Medium Impact

Helps you appear in searches from surrounding areas

Map pin location is precisely placed on your building
CriticalHigh Impact

Wrong pin location confuses GPS navigation

Multiple contact methods are available and working
Medium Impact

Gives customers options to reach you

Accessibility information is provided where applicable
Low Impact

Helps customers with disabilities plan their visit

Visual Content & Media

Photos and videos that showcase your business and build customer trust

Weight: 20%
8 items
High-quality, professional logo is uploaded and properly sized
CriticalHigh Impact

Logo builds brand recognition and trust

Cover photo represents business well and meets size requirements
Medium Impact

First visual impression for customers

Interior photos showcase your space and atmosphere
High Impact

Helps customers know what to expect

Exterior photos show storefront and help with identification
High Impact

Helps customers find your location

Product/service photos are high-quality and regularly updated
High Impact

Showcases what you offer and quality

Team/staff photos create personal connection with customers
Medium Impact

Builds trust and humanizes your business

Sufficient number of photos (minimum 10-15 total)
Medium Impact

More photos = higher engagement and trust

Photos are recent and accurately represent current business
Medium Impact

Outdated photos can mislead customers

Products & Services Management

Detailed information about what you offer to potential customers

Weight: 15%
5 items
Products/services are listed with detailed information
Medium Impact

Helps customers understand your offerings

Detailed, keyword-rich descriptions for each item
Medium Impact

Improves search visibility and customer understanding

High-quality photos for each product/service
High Impact

Visual proof of quality and professionalism

Pricing information provided where appropriate and competitive
Medium Impact

Helps customers make informed decisions

Products are properly categorized and organized
Low Impact

Makes it easier for customers to browse

Customer Engagement & Communication

Features that facilitate customer interaction and build relationships

Weight: 20%
7 items
Messaging feature is enabled and actively monitored
High Impact

Direct communication channel with customers

Online booking/appointments are enabled where applicable
High Impact

Convenient scheduling increases conversions

Regular Google Posts are published (2-3 times per week)
High Impact

Keeps profile active and engaging

Questions & Answers section is actively monitored
Medium Impact

Addresses customer concerns proactively

All reviews are responded to professionally and promptly
CriticalHigh Impact

Shows you care about customer feedback

Active strategy for generating positive reviews
High Impact

More reviews = higher rankings and trust

Social media profiles are linked and consistent
Low Impact

Provides additional touchpoints for customers

Frequently Asked Questions

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