Create compelling, SEO-optimized business descriptions that convert visitors into customers and boost your local search rankings
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Fill in your business information to create compelling descriptions
Extremely important! Your description is often the first detailed information potential customers see about your business. It directly influences their decision to contact you and significantly impacts your local SEO rankings. A well-crafted description can increase click-through rates by up to 94%.
Update your description at least quarterly, or whenever you add new services, achieve milestones, or want to highlight seasonal offerings. Fresh, updated content signals to Google that your business is active and can improve your local search visibility by up to 45%.
Keep your description between 400-750 characters for optimal performance. This ensures full display on desktop while providing enough detail. Mobile devices may truncate after 140 characters, so place your most important information at the beginning.
Yes, but use them naturally! Include 2-3 relevant local keywords that customers might search for. Focus on location-based terms and services you offer. Avoid keyword stuffing, which can hurt your rankings and make your description sound unnatural.
While you can use similar content, it's better to customize descriptions for each platform's audience and character limits. This prevents duplicate content issues and optimizes for each platform's specific features and user behavior patterns.
Avoid excessive capitalization, special characters, keyword stuffing, outdated information, and generic claims without proof. Don't include specific pricing (it becomes outdated quickly) or make claims you can't substantiate. Keep the tone professional yet engaging.
Monitor your Google Business Profile insights for views, clicks, and customer actions. Track phone calls, website visits, and direction requests. A/B testing different descriptions can help identify what resonates best with your target audience.
Generally avoid specific pricing as it becomes outdated quickly and may limit your audience. Instead, use terms like "competitive pricing," "affordable solutions," or "premium services" to indicate your market position without committing to specific numbers.