Plan, organize, and schedule your Google Business Profile posts with our comprehensive calendar management system
2-3 posts/week
Community engagement, behind-the-scenes, customer stories
4-5 posts/week
Daily specials, menu items, customer reviews, events
3-4 posts/week
New products, sales, customer testimonials, seasonal content
2-3 posts/week
Industry insights, case studies, team updates, educational content
2-3 posts/week
Health tips, staff introductions, facility updates, community health
4-6 posts/week
Workout tips, transformations, class schedules, motivational content
Post 2-4 times per week consistently rather than multiple posts in one day
Mix different post types to keep your audience engaged and informed
Include high-quality images or videos with every post for better engagement
Post when your audience is most active for maximum visibility
Include clear CTAs to drive specific actions from your audience
Track post performance and adjust strategy based on data insights
The ideal posting frequency is 2-4 times per week. Consistency is more important than frequency. Regular posting shows your business is active and helps maintain visibility in local search results. Avoid posting multiple times per day as it can overwhelm your audience.
Posts with high-quality images, special offers, events, and customer testimonials perform exceptionally well. Behind-the-scenes content, team spotlights, and educational posts also generate strong engagement. Always include a clear call-to-action to guide user behavior.
Regular posts typically remain visible for 7 days, though some may stay longer based on engagement. Event posts stay visible until the event date passes. Offers remain visible until the specified end date. This is why consistent posting is crucial for maintaining visibility.
Google doesn't offer native post scheduling in the Business Profile interface. However, you can use third-party tools, Google Business Profile API, or management platforms that support scheduling. This calendar helps you plan content in advance for manual posting.
Include engaging visuals, compelling headlines, informative content (150-300 words), relevant call-to-action buttons, and links when appropriate. Use keywords naturally, add location-specific information, and ensure posts provide value to your local audience.
Track metrics through Google Business Profile Insights including post views, clicks, calls, direction requests, and website visits. Monitor which post types generate the most engagement and adjust your content strategy accordingly. Customer actions are key success indicators.
Absolutely! Responding to comments demonstrates excellent customer service and increases engagement. Reply promptly and professionally to all comments, whether positive or negative. This interaction signals to Google that your business is active and customer-focused.
Use high-quality images with a 4:3 aspect ratio (1200x900 pixels recommended). Images should be clear, well-lit, and relevant to your post content. Avoid text-heavy images as they may not display well on mobile devices. Professional photos perform better than stock images.
Yes, you can edit or delete posts after publishing through your Google Business Profile dashboard. However, it's best to review content carefully before posting. Frequent edits or deletions might impact your posting consistency and engagement metrics.
Regular, quality posting signals business activity to Google and can positively impact local search rankings. Posts with relevant keywords, location information, and high engagement help establish topical authority and local relevance, contributing to improved visibility in local search results.
Restaurants: 'Order Now', 'Book Now'. Retail: 'Buy Now', 'Get Offer'. Services: 'Book Now', 'Call Now', 'Learn More'. Healthcare: 'Book Now', 'Call Now'. Events: 'Sign Up', 'Learn More'. Choose CTAs that align with your business goals and customer journey.
Focus on local events, community involvement, customer stories from your area, local partnerships, and region-specific offers. Use local keywords and landmarks in your posts. Highlight how your business contributes to the local community and address local customer needs and interests.